This article (Bob Iger Masterclass Review) will provide you with the opportunity to read an in-depth evaluation of Bob Iger’s Masterclass, including information on how the lessons are presented, who the course is best suited for, the cost, and what I enjoyed about it, etc.
My anticipation level was at an all-time high for the MasterClass with Bob Iger, even though I was taking all of these different courses.
After all, the illustrious CEO of Walt Disney Company is often considered to be among the most famous and prosperous corporate leaders of our time.
When it comes to acquiring new talent or improving a personal attribute, one of the most effective quick cuts is to study under an expert in the field.
And when it comes to innovation as well as successful leadership, it is almost impossible to find a better example than Bob Iger to look up to as a role model.
So, what are my thoughts and feelings regarding this leadership and business strategy class? Discover the answers to these questions and more in this Bob Iger MasterClass review.
Who Is Bob Iger?
Robert Allen Iger (Robert Iger / Bob Iger ) is an American businessman who served as the chief executive officer of The Walt Disney Company between 2005 and 2020, as well as the chairman of the Board and executive chairman.
An American corporate entrepreneur recognized for his 15 years as CEO of Walt Disney, Bob Iger is Bob Iger As a result of his tremendous achievements, he is now regarded as one of the world’s most admired and respected business executives.
One of the world’s most innovative executives was named by Forbes Magazine in 2019. Similarly, in 2018, Forbes named Iger one of the world’s 50 most powerful people.
Besides being an accomplished author, Iger has also authored a best-selling book in his 15 years as CEO of Disney, “The Ride of a Lifetime.”
When it comes to Bob Iger’s impact on modern pop culture, it’s impossible to overstate. The purchases he oversaw at Disney include Pixar, Marvel, Lucasfilm, and 21st Century Fox while he was the CEO. Most CEOs would regard overseeing even just one such growth to be a life’s work.
As you can see, Iger made it through 4. It’s all in the past now, as the saying goes. As of this writing, Disney is the world’s largest media corporation.
As a result of all of this, Iger is regarded as the second most significant man in Disney’s history. Only Walt Disney might be ranked higher than this.
Bob Iger may also be found on Twitter, where he has a massive following of 8.5 million people, and he truly does provide some interesting content on that platform.
What Is MasterClass?
MasterClass is an American online education subscription platform on which students can access tutorials and lectures pre-recorded by experts in various fields. The concept for MasterClass was conceived by David Rogier and developed with Aaron Rasmussen.
The online business planning course offered by MasterClass under the title “Bob Iger Teaches Business Strategy and Leadership” is quite popular among students. Bob Iger, who served as CEO of The Walt Disney Company from 2005 until 2020, is the instructor for this course.
In this interactive online course, Iger instructs business owners on how to effectively lead a group and manage operations in order to achieve optimal results.
Iger has put all of the tactics that he teaches into practice at various points in his professional life. Case studies that Igers worked on during his tenure as CEO of Disney and President of ABC will be presented to the class as a special gift.
The training comprises 13 video classes, each of which can be completed in its entirety in a span of two hours. Two hours may seem like a very little amount of time to address important topics like corporate strategy and leadership, but this is actually the case.
However, the focus is not on the number but rather on quality, which is consistent throughout each and every MasterClass course. Iger does not waste time pondering the meaning of his life or his company’s success.
Instead, he gets right to the point and offers you advice that you can put into practice, both in your personal life and in your professional life, regardless of the setting.
Course Overview – Bob Iger Masterclass Review
Over two and a half hours of viewing time are required for Bob Iger’s MasterClass, which is available online. This is what it entails:
- Thirteen classes ranging in length from five to fifteen minutes each
- The ability to connect with fellow students in an online forum.
- A 36-page workbook that includes a summary of the course content as well as suggestions for additional reading, seeing, and doing exercises to help you deepen your understanding.
You can find the six main portions of this course here in this Bob Iger Masterclass Review:
1. Meet Your Instructor
It begins with a video montage of excerpts from Disney films and other significant occasions in Bob Iger’s career at the media conglomerate.
He begins by thanking the ‘great instructors who have shaped his life and expressing thanks for the chance to pay it forward through his MasterClass.
Then he explains what he hopes you will get out of the class. As a result of his leadership of Disney, Iger wants you to learn the following:
- Recognize the most important characteristics of effective leadership
- Control the process of creative thinking.
- Plan ahead of time.
- Defend yourself against the commotion.
- In addition, you’ll get a glimpse into how the Walt Disney Company makes important acquisitions.
2. Developing Strategy
Using Your Time Effectively:
Regardless of what you’re hoping to accomplish in life, time management is an essential ability. So it’s a good thing that Bob’s lecture begins with him outlining his day in great detail.
Benefits: He discusses how he utilizes them
- Scheduling energy-generating and focus-enhancing time
- Getting to work early
- Taking time out to spend time with loved ones
- Create a calendar for the day so that you can analyze it later
Regardless of the circumstances, Bob believes that it is essential to schedule some time each day for silent reflection and meditation.
Focus, Strategy, And Priorities:
When it comes to developing an effective corporate plan, Iger stresses the importance of having a clear focus.
Learn the following in this lesson:
- It’s all about how Iger arrived at the three strategic priorities that secured him the CEO position at Disney.
- The manner in which he communicated and sold his vision to the interviewers.
- Your strategic priorities must be continually reinforced to everyone who is responsible for implementing them.
- The necessity of adapting to ever-shifting market circumstances
Taking giant swings: Pixar acquisition case study:
This is where Iger takes you step-by-by-step through the acquisition of Pixar, including both planned and unplanned steps. This Bob Iger book tells the story of how Bob Iger beat the odds when he bought Yahoo!
- His efforts at mending fences with Disney and Apple CEO Steve Jobs
- Why did the Disney board of directors and shareholders buy into his vision for enhancing Disney’s animation
- Acquiring the support of Steve Jobs and other key Pixar employees
- How much importance Iger placed on preserving Pixar’s own culture
That Iger was so sensitive to Pixar’s unique and highly valued culture because of his experience with mergers (as a former employee) intrigued me. In order to persuade Jobs to go through with the deal, Jobs relied on his personal experience.
The Art Of Negotiation:
Iger sums up his own negotiation strategies in this brief tutorial. In the negotiations with Pixar, several of these were clear. Iger, you’ll find out:
- Has a strong belief in the importance of expediency.
- Is upfront and honest about his goals from the outset (as he was with Steve Jobs)
- Key actors are forged into close personal relationships in order to gain a deeper understanding of their desires.
- Make certain that both parties go away with a positive outcome.
3. The Power Of Branding
- Creating brand value
- Expanding your brand: Marvel acquisition case study
The fact that Marvel has earned around $18 billion in revenue for Disney is evidence that the transaction was a success. Every new film released under the Marvel banner is immediately identifiable as a Marvel feature.
4. Risk-Taking In Business
- Anticipating what customers want
- The importance of risk-taking
- Navigating complex deals: 21st Century Fox case study
5. Managing Industry Disruption
You are going to learn how to:
- The media and entertainment business has been hit hard by the significant effects of technological advancement as well as shifts in consumer behavior.
- This is why ESPN+ was created and continues to improve in response to disruption.
- The transition to a platform that caters directly to customers was the next natural step.
- And what fascinating new innovations Iger anticipates will emerge in the near future
Tenets For Success:
Iger elaborates on how and why he feels excellent leaders should behave in the following ways as the MasterClass comes to a close:
- Nurture curiosity
- Maintain your sincerity while also being decisive and open.
- Have integrity
- Strive for absolute mastery.
- Be reasonable and take responsibility for your errors.
- Maintain an upbeat and amusing attitude.
Iger wishes us farewell and encourages everyone to do their work with integrity and to never stop working toward making the future a better and brighter place.
Pros & Cons – Bob Iger Masterclass Review
1. An industrial giant imparts leadership and strategy lessons
It is safe to state that Bob Iger is an expert in his field due to his previous position as chief executive officer of one of the most prestigious and well-known companies in the world, Disney.
He has effectively revitalized a cherished brand that is over a century old without compromising the original ideals of the brand, and he has managed complex acquisitions that involve multiple billions of dollars.
Iger has compiled the knowledge and insight that he has gained through his life experiences in a form that is both approachable and motivational for others.
Throughout the process, he has presented you with valuable lessons that you may use in both your personal and professional lives.
2. Throughout the course, useful lessons
The final portion of most classes consists of critical takeaways. The following are some suggestions that will help you implement the ideas and methods that Iger has used in your own day-to-day operations at Disney.
3. Designed to encourage learning
The Bob Iger MasterClass is coherent and beautifully put together. It was obvious that the sequence in which items were presented in the lesson had been given some care.
Lessons are sequential and build upon what students have already learned. The case studies have been strategically presented in order to demonstrate how the aspects of leadership and strategy that have already been covered have been implemented successfully.
4. High-caliber filmmaking and effective use of supplemental material
There are times when MasterClasses feel more like a talking heads lecture than anything else. yet one that has exceptionally high standards of manufacture!
In order to keep students engaged and prevent monotony, Iger frequently shows clips from movies. These have been carefully chosen from the Disney collection in order to creatively demonstrate important ideas and supplement the learning process.
1. Fairly A Short Class
This lesson is a little shorter than the others that I have done because it just lasts a little over two hours. This is understandable given that the skill being taught is not one that focuses solely on practical application, such as cooking. But before you put any of your money into something, you should think about this topic.
2. Some Areas Are Rather Generalised
I felt that Iger’s teaching fell into generalizations on a few occasions, particularly in the earlier chapters. This was especially true with regard to the teachings on “The Art of Negotiation” as well as “Creating Brand Value.”
Having said that, the workbook offers more supplementary information to flesh out what Iger mentioned in these areas.
3. More Focused On the Creative/Industry
The majority of the lessons gained are applicable to the field in which the teacher has spent his whole professional life, which is to be expected given his background.
Although there are overarching principles and ideas that can be applied in a generic manner, it is essential to keep in mind where Iger is coming from in this discussion.
Who Should Take This Course?
In my opinion, anyone who can check off one or more of the following boxes would be a good candidate for participation in this class:
- Gratitude toward Bob Iger
- Is someone who studies either business or the media
- is interested in learning more about the procedures that go into mergers and acquisitions
- desires to improve their abilities in either leadership or bargaining
- Is there a job interview or salary review scheduled for the near future?
- Is an entrepreneur, owner of a business, or manager of one?
- Could be thinking about making a career change in the field of media.
- Simply adores everything produced by Disney, Marvel, Pixar, or Star Wars.
The course is designed to be both approachable and demanding for first-timers, while also providing experienced businesspeople with insights that are both practical and unexpected.
Course Pricing – Bob Iger Masterclass Review
At the time this article was written, MasterClass had three different subscription plans available. This is how much it will set you back (per month):
- Individual (1 user) $15
- Duo (2 users) $20
- Family (6 users) $23
All of them are billed on an annual basis, which could seem expensive at first glance. However, if you join forces with some of your loved ones or acquaintances, you can cut your expenses by a significant amount. And of course, by enrolling in the greatest number of classes that you can.
With more than 150 different classes to choose from, there is a good chance that at least some of them will pique your interest. Even if you purchase an individual membership and only find ten percent of the courses to be of interest, you will still only spend twelve dollars on each course at this rate:
The annual individual membership price is $180, and 15 classes are equal to $12. The price of each class is also significantly lowered if you take it with a group of people, such as friends or family. To learn how to read either our evaluation of MasterClass or our post concerning the price of MasterClass.
The value is unrivaled when one considers the fact that these classes are presented by world-renowned experts in their respective professions. It’s possible to spend more than one hundred dollars on an online course that’s instructed by someone you’ve never even heard of, let alone someone of Iger’s caliber.
In the event that you are dissatisfied with your purchase, MasterClass will reimburse your money within the first thirty days. Gift subscriptions to MasterClass are also available for purchase.
Alternative Courses – Bob Iger Masterclass Review
On the MasterClass platform, there are a number of other classes besides this one that you might take as an alternative to this one (or in addition to this one):
- Daniel Pink – the Science of Sales and Persuasion
- Chris Voss – the Art of Negotiation
- President Bill Clinton – Inclusive Leadership
- Doris Kearns Goodwin – US Presidential History and Leadership
- Anna Wintour – Creativity and Leadership
- Howard Schultz – Business Leadership
- Robin Roberts – Effective and Authentic Communication
- Ron Howard – Directing
- Martin Scorsese – Filmmaking
There are additional educational platforms available besides MasterClass that provide training in management and business topics.
There are over a million courses available on Udemy, in addition to the many that are available on Linkedin Learning. And if you are searching for something that is a little more intellectual, Coursera and edX both offer a big number of leadership and management courses that are taught by professors from prestigious universities.
Bob Iger Masterclass Review: Is The Content Unique?
Sincere to a fault, no.
There are some parallels to the book written by Iger titled “The Ride of a Lifetime.” Having said that, MasterClass has designed this course in such a way that, in just two hours, it will provide a comprehensive review of everything that is included in the book.
It’s intense, it’s visual, and it’s engaging in a way that a 270-page book can’t be either one of those things. It offers a learning experience that can’t be duplicated by reading about it in a book page by page.
Someone who had participated in both the book and the MasterClass provided what is probably the most intriguing statement ever made about the Community.
“Before I came upon the MasterClass, I had already listened to his book, and I was blown away by how well the two of them meshed together”. Feedback from members of the community
Conclusion: Is The Bob Iger MasterClass Worth It?
Overall, I felt that the Bob Iger MasterClass lived up to my expectations. Even though the length of the class is very brief, the material covered nevertheless carries quite an impact. It is said that in order to become the best, one must learn from those who are already the best.
In addition, this is the primary area in which this course excels. You will have a better understanding of how a successful organization is managed if you are given a behind-the-scenes look at the operations that take place at Disney during turbulent periods.
And even if the scope of your business operations is on a lot more manageable level, you should still be able to model the majority of the tactics that Iger teaches.
After considering all of these factors, I don’t think it’s a good idea to sign up for a MasterClass subscription only so you may watch the Bob Iger MasterClass.
It provides an excellent general introduction to business ownership and management in its entirety. On the other hand, and this is something that I have already brought to your attention, certain lessons may need extra material.
What would I recommend? Start with the Bob Iger MasterClass if you wish to gain an understanding of business strategy through the platform of MasterClass. You will receive a fantastic general introduction to business strategy and leadership after completing this course.
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Frequently Asked Questions
Can I get a refund if I don’t like the Bob Iger MasterClass?
Yes, MasterClass offers a 30-day full refund policy.
Can I get the Bob Iger MasterClass for free?
Sadly, that’s not the case. If you’re not satisfied, MasterClass offers a free trial and a variety of purchasing alternatives and refunds.
How long is the Bob Iger master class?
A total of 2 hours, 11 minutes, and 13 video lessons make up this course.
How much does the Bob Iger MasterClass cost?
It costs $180 for one year of unlimited access to MasterClass. All of the 150+ lessons (and their associated resources) will be yours for the next 12 months with this purchase.
What is Bob Iger net worth?
As of the year 2019, Iger was believed to have a net worth of approximately $690 million, as stated by Forbes.